Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area ...

For years, April 4 has been Atlanta’s unofficial holiday, 404 Day. Named after the city’s first (and most iconic) area code, ...

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

Thousands of people across Atlanta came out to celebrate 404 Day weekend festivities. One event at Underground Atlanta was forced to shut down early due to overcrowding. There was a rumor that ...

Day has arrived, and there's no shortage of celebrations happening around the city this weekend. Why it matters: 404 Day, ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.

Spirit Airlines launches a $40.40 fare for flights from Atlanta, celebrating 404 Day. ATLANTA — Spirit Airlines is ...

When the Millennium Tour at Atlanta's State Farm Arena landed on #404 Day, we knew it was about to be a cultural reset. And honey, it was.

The shoe features an all black Adidas Superstar shoe with a red trim. It has subtle hints to the city's rich culture ...

The Athlete’s Foot hosted a launch party Wednesday to unveil a new, limited-edition sneaker designed specifically for the city. The custom Adidas kicks feature an array of Atlanta-inspired details, ...