Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no ...

Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Day has arrived, and there's no shortage of celebrations happening around the city this weekend. Why it matters: 404 Day, ...

Spirit Airlines launches a $40.40 fare for flights from Atlanta, celebrating 404 Day. ATLANTA — Spirit Airlines is celebrating Atlanta’s 404 Day with a special deal on flights, offering one-way fares ...

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.

The Athlete’s Foot hosted a launch party Wednesday to unveil a new, limited-edition sneaker designed specifically for the city. The custom Adidas kicks feature an array of Atlanta-inspired details, ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

The Millennium Tour made its Atlanta stop on a day that already had the city buzzing. April 4, known locally as 404 Day, honors Atlanta’s iconic area code and celebrates the majority-Black city ...

ATLANTA — Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success. Hundreds of parade watchers and a surprisingly long line of ...