Time is running out for JCPenney shoppers as multiple stores are set to close in a matter of weeks.Seven stores in as many ...

JCPenney previously announced eight locations were set to close, but one store will now stay open at least through August.

The legacy department store’s new campaign and platform tapped an arsenal of agency talent to help it reconnect with ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

The parent of JCPenney is making deeper cuts with employees. Plano’s Catalyst Brands is reducing its corporate staff by about 9%, the company said. That comes on top of the announcement in ...

JCPenney’s fledgling parent company, Catalyst Brands, is undergoing the second round of layoffs of its corporate employees as part of an ongoing review of the newly formed business. Catalyst ...

NEW YORK, March 25, 2025 /PRNewswire/ -- JCPenney, one of the nation's largest and most storied retailers, part of recently-formed Catalyst Brands, today announced the appointment of VaynerMedia ...

Marisa Thalberg, who joined JCPenney in October as consulting CMO before becoming chief customer and marketing officer at newly formed parent company Catalyst Brands in January, describes these ...