Amazon stretched out its annual Prime Day sales event so that it lasted four days and, as a result, blew away previous sales ...

The event was double the length of the previous year, though, so "anything else would be a big disappointment," one analyst ...

During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according to Adobe Analytics.

In lieu of specific numbers from Amazon, Adobe’s insights into broader ecommerce spending during the Prime Day period — which ...

With the sale window extended from two days to four, consumers spent 30.3% more than last year. Traffic from generative AI ...

Amazon's Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant ...

Amazon Prime Day, often dubbed the Black Friday of summer, has concluded its four-day shopping extravaganza, setting a new ...

The online retailer said 2025 was the biggest Prime Day ever, with more than $24 billion in estimated sales. The most common ...

In terms of Amazon-branded devices, Amazon said Prime Day shoppers bought more than seven times as many Alexa-powered devices as compared to Prime Day 2016, with the event bringing in record sales ...