Snapchat CEO Evan Spiegel makes new hires do a task that only 1% of employees have succeeded at. It helps them build creativity and resilience, he says.

Snapchat CEO Evan Spiegel admits he purposely makes new hires have a terrifying first day to emphasize failure is welcomed—and necessary—to build a more creative team culture. For most new ...

Snapchat CEO Evan Spiegel is on a bit of PR push of late, with the company putting him forward for two recent long-form video interviews, in which Spiegel has shared his thoughts on the evolution ...

he said on Monday's podcast episode of "The Diary of a CEO." "We have design critiques once a week for a couple hours," said Spiegel, 34, whose company owns social media app Snapchat.