Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

You may remember Williams’ coast-to-coast dunk that ignited the Wildcats during the first-round win over Troy. Even with that ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky outlasted 6th-seeded Illinois 84-75 ...

Amari Williams, Kentucky basketball's 7-foot center from Nottingham, England, needs outside motivation to erase his polite ...

Sharon Williams stood in the second row of seats behind the baseline in Rupp Arena, a bouquet of white roses in one hand and a smile on her face, watching what was happening on the basketball ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Amari Williams is coming off an eight-point, 10-rebound, six-assist and three-block performance vs. Illinois in the second round. Williams is a rare big man whom UK uses to help facilitate the ...