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Starbucks, Brian Niccol

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Investopedia on MSN · 2d

Starbucks Stock Climbs as CEO Niccol Says 'Back to Starbucks' Plan Is Ahead of Schedule

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

CNBC on MSN · 2d

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is expected to report its fiscal third-quarter earnings after the bell on Tuesday. Here's what Wall Street analysts surveyed by LSEG are expecting the company to report:

QSR magazine1d

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Stocktwits on MSN2d

Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset

Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...

1don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

52mon MSN

Starbucks is closing 'pickup' locations. Are any Michigan locations affected?

Approximately 80 to 90 Starbucks "Pick Up" stores across more than 20 states will be impacted. Some locations are facing permanent closure while others will be converted into traditional coffeehouses ...

13hon MSN

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...

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Starbucks, Brian Niccol

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