When the NBA Finals tip off on Thursday night, Shai Gilgeous-Alexander will be considered by many as the best player on the ...

Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

OKC's Shai Gilgeous-Alexander debuts new 'MASI BLUE' colorway for signature Converse sneakers, a tribute to his brother ...

This week brings the launch of a new Apple Watch band, a bestselling Beekman 1802 moisturizer that gives to a good cause and ...

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, he is taking his shoe company with him.

Converse has announced the return of the brand’s collaboration with Isabel Marant, this time bringing a bohemian twist to two ...

Alexander's shoe sponsor had the perfect advertisement after the Oklahoma City Thunder punched their ticket to the NBA Finals ...

Shai Gilgeous-Alexander once told GQ his thought process on what makes a signature shoe stand out as an all time great.

I think we’ve gotten to a place where everything is meant for everyone, and I don’t think that’s the thing,” he exclusively ...

The NBA's Most Valuable Player has been showing off new and different looks of his signature shoe that's dominated the court ...