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Cracker Barrel's new look isn't everyone's cup of sweet tea

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.

'It looks horrible' | Cracker Barrel unveils new logo as customers question modern rebranding efforts

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with ...

Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...

Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

Hillsdale College compares Cracker Barrel rebrand to vandalizing George Washington statue, in X post

Social media reactions to a logo change for restaurant chain Cracker Barrel had a notable Michigan angle with Hillsdale ...