After nearly 50 years in business, Southern country-themed restaurant Cracker Barrel has changed its logo, prompting the MAGA crowd to melt down over the company’s perceived swing to the left.

Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers expressed disappointment online, others embraced the change. Donalds, a Republican gubernatorial candidate in Florida, previously worked at Cracker Barrel.

The criticism, from a slew of politicians and public figures, coalesced around a core theme: that the restaurant had fallen prey to the wokeness bug and would soon become another one of its casualties. Go woke, go broke, as the saying goes.