March 20, 2025 - FIFCO USA, parent company of the Genesee Brewery, celebrated the unveiling of its new $28 million can line today with a ribbon-cutting ceremony. The state-of-the-art line ...

FIFCO USA has unveiled a new $28m canning line at its Genesee Brewery facility in Rochester, New York, US. With the installation of the new can line, the company aims to increase its production ...

CEO of FIFCO USA. "The new can line represents the largest single investment from the $50 million modernization initiative announced last year. It will enable the brewery to produce at a much ...

"We are thrilled to make this announcement which highlights the brewery's commitment to maintaining a sustainable, high-performing brewery in New York State," said Piotr Jurjewicz, CEO of FIFCO USA.