The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

President Trump recently indicated he could provide car manufacturers with a temporary tariff reprieve to give them more time ...

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

The memo came from Andrew Frick, who is president of Ford Blue and Model E. Frick acknowledged that, while the employee ...

Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

Ford Motor will allow consumers to buy 2024-25 Ford and Lincoln vehicles for the same price an employee would pay.

Ford's refreshed Bronco Sport finally gets the Sasquatch package from the full-size Bronco, but does this compact SUV ...