The decision to split Warner Bros. and Discovery Global is similar to Comcast's plan to spinoff NBCUniversal's struggling cable portfolio into a new company called Versant. Just like Warner Bros., ...

Warner Bros Discovery (WBD) has announced corporate names and senior leadership appointments for when the company separates ...

WBD has hired away one of ITV's top programming executives as the company readies the launch of HBO Max in the United Kingdom ...

The name change, first announced onstage at WBD’s upfront presentation back in May, will see Max rebrand to HBO Max, the name it used from 2020 until 2023. “I know you’re all shocked, but the good ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

Instead, WBD announced the melding of HBO Max with another streaming platform, Discovery+, as well as several other key shifts.

The name change back to HBO Max, the name it used from 2020 until 2023, was first announced onstage at WBD’s upfront presentation back in May.

Warner Bros. Discovery’s new Harry Potter series for HBO and HBO Max will premiere in 2027, the company announced. Production has started on the show in the UK.

Still, there’s a difference between loaning HBO content to a FAST service and loaning it to WBD’s number one rival in the streaming wars, isn’t there?

A WBD split-and-spin would not come without hurdles: like the fact that (HBO) Max also houses most of the same programming that populates Discovery+. How do you rectify that problem?

The WBD executives today revealed minimal current subscriber overlap between HBO Max and Discovery+, which underscores the different constituencies the two platforms cater to: the coastal ...

Some of the coverage of last week’s WBD-Charter bundle focused on the idea that you could get HBO for ‘free.’ But there’s a lot more to it: What if you didn’t have to choose between ...