NASCAR was impressed by Klutch's growing influence in the world of motorsports, which helped finalize the deal. Of the $15 million NASCAR aims to secure from the new sponsor, it will retain $10 million as rights fees, and the remaining $5 million will be spent on marketing activation.

Kyle Larson didn't hold back in explaining why he wants to "smash the field" every time he races in the Xfinity Series, which he did in Bristol.