The architectural design for the new Beach gateway has already been decided, but the cost is going up. Here's why.

Commissioner Ashlee Hofberger says a design firm thought Innisfree Hotels' logo was government-owned and used it for the $1.6 million project.

Commissioners said the sign update comes after President Donald Trump’s executive order earlier this year that changed the ...

Upgrades to Pensacola Beach's Toll Plaza are in the works as Escambia County prepares to install a new archway to replace the ...

The Beach sailfish sign has greeted visitors to Beach and a "Scenic drive east along the Gulf of Mexico" for 64 years.

The owners of The Local on Pensacola Beach have been praised by locals for creating a place that has everything you need for the perfect beach day.

Escambia County Fire Rescue crews quickly reached a swimmer who was caught in a rip current off Dog Beach East at Pensacola ...

Florida Congressman Jimmy Patronis celebrated Wednesday after Pensacola Beach updated its sign welcoming travelers to read "Gulf of America" instead of "Gulf ...

Plus Nine Mile Road development, updates on American Magic's HQ and intra-party feud around Rep. Salzman's higher education ...

A Florida photographer was aware his photo would likely fuel an online storm, with people from New Orleans to 30A chiming in.

PENSACOLA BEACH, Fla. (WEAR) — There's a new look to the historic Pensacola Beach sign. The sign no longer says "Gulf of Mexico," it now reads "Drive East Along Gulf of America." County ...