The Reese’s Oreo Cup reimagines the classic candy with a sweet twist. The cup features a layer of milk chocolate and a layer of white creme, filled with Reese’s signature peanut butter swirled with Oreo cookie crumbs.

The top marketers for each megabrand reveal to 'Fast Company' their winning formula for the snack of your dreams.

Despite being owned by different companies, Oreo and Reese’s are bowing to the fan’s demands and releasing a sweet collaboration.