The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Kennedy Jr. said Wednesday that Starbucks CEO Brian Niccol has pledged to "further MAHA" the coffee chain's menu.Why it ...

US Health and Human Services Secretary Robert F. Kennedy Jr. said Starbucks Corp. Chief Executive Officer Brian Niccol ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Key Takeaways UBS raised its price target for Starbucks shares, stating that CEO Brian Niccol's turnaround plan could succeed ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its store managers with promises to add more seating inside cafes and promote inte ...

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...