On Monday, Paramount+ and the UFC announced a seven-year, $7.7 billion media rights deal that will begin in 2026. Paramount+ will be the exclusive home for the UFC, ending the company’s traditional pay-per-view model.

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

Just how big of a surprise was the UFC’s bombshell $7.7 billion deal with Paramount and CBS? So big that even UFC CEO Dana White didn’t see it coming.