Aldi, the global supermarket chain, launched a newspaper print campaign in Spain that highlighted the freshness ... a photo that was set in the pages of both newspapers to produce the ad for Aldi’s ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

This paper tells the story of how an unusual creative communications strategy helped transform Aldi from retail underdog to fastest growing supermarket chain in the UK, along the way creating the UK's ...