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American Eagle’s Male-Geared Sydney Sweeney Ads Have Gen Z Women Scratching Their Heads
A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...
Sydney Sweeney’s American Eagle ad proves Gen Z is done with Americana
Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...
Sydney Sweeney's American Eagle ads sparked outrage. PR pros say it will make her a bigger star.
Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces ...
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Sydney Sweeney’s heated American Eagle row says a lot about Gen Z
Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...
“Sydney Sweeney has great jeans”: American Eagle ad campaign goes viral and company’s stock goes through the roof
Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...
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Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.