Graphic anti-smoking advertisements on television remain in the minds of Australians and were successful in lowering smoking rates. But campaigns around the risks of vaping might not be hitting ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Australia’s first national anti-vaping advertising campaign will urge users to kick their daily habits through a suite of unsettling new ads that warn users vaping addiction can “creep up on ...

A randomized, controlled study with over 1,500 US teen participants from across the nation tested the effectiveness of digital vaping prevention ads. Researchers from UNC Hussman School of ...

Australia’s first national anti-vaping advertising campaign will urge users to kick their daily habits through a suite of unsettling new ads that warn users vaping addiction can “creep up on ...

Australia's first national anti-vaping advertising campaign will urge users to kick their daily habits through a suite of unsettling new ads that warn users vaping addiction can 'creep up on you'.

Many of the teenagers studied found current anti-vaping ads were “not scaring people”, “not relatable in any way” and “not reaching our generation”.

Vape users have been urged to quit in a new series of anti-nicotine ads highlighting the risks of addiction. On Monday, the federal government will launch a $63.4m advertising blitz aimed at ...