Tim Cook teases new Apple product launch with "Something is in the Air" tagline. Based on recent reports, Apple is about to ...

Apple needs to do something very special with Apple Intelligence at WWDC 2025; it needs to showcase some form of consumer AI tool that blows the competition out of the water and reaffirms Apple as THE ...

Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized ...

Apple unveiled the latest version of its MacBook Air laptop on Wednesday. The device features faster chip technology and is ...

On March 4, 2025, CEO Cook posted a short video on the X account with the text 'This week.' The video reads, 'There's something in the air.' Regarding Cook's post, Apple-related media 9to5Mac ...

Apple CEO Tim Cook says that «something in the air» will happen this week. Usually, such «mysterious» announcements are predictable, but this time it is almost certainly the MacBook Air M4. The short ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

Apple doesn’t just make products in China. It makes iPhones in India and Brazil and has been moving more production of ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology.