Apple has famously bragged that it will never invade your privacy to serve ads, but it does have an ad business on its App Store and elsewhere. The company is now expanding that business by adding ...

The move speaks to slowing spending by consumers and Apple’s continuing struggles in China, its second-largest market.

Starting tomorrow, Apple will start showing more ads in its App Store, according to an email reviewed by MacRumors. The change is small, but it’s the latest chapter in a growing trend.

Apple is saying farewell to The Mall at Partridge Creek. The tech giant confirmed late Wednesday, July 16, that it plans to ...

Apple has announced an overhaul of the App Store's age rating system across all of its platforms. The company has added three new age ...

Earlier this month, MacRumors was first to report that Apple was planning to permanently close its Partridge Creek store, ...

Apple News+ content is not currently included. Previously, Apple promoted these services through the Entertainment tab of the site. Now, they have significant homepage presence, albeit below the fold.

Apple expands retail presence in Saudi Arabia by launching online store and app, offering personalized support and localized ...