Opening your mouth while applying mascara is a completely normal reflex. This involuntary gesture has a scientific ...

Some mascaras contain parabens and fragrances, which could irritate someone with sensitive skin. If you have a known allergy ...

Growing up, I watched my mom apply fun lipsticks, powder her face in small compact mirrors, and make sure her lashes were ...

Looking at the latest launches in lash liquids, it's easy to see that 2025's biggest mascara trend is all about one thing, ...

When it comes to applying mascara, most of us will hastily brush the wand through our lashes, coating them in multiple layers. But Espinal told us that there’s a specific technique we should be ...

And now we’ve been let in on another brilliant insider trick, with celebrity make-up artist Kenneth Soh sharing his definitive guide to applying mascara using the “cocktailing” technique ...

Now, armed with over a decade’s worth of experience applying mascara, I can confidently say that I’ve sampled the full range of the mascara spectrum and that the best mascara for you depends ...

Lastly, she recommends applying mascara to the lashes that are free of falsies for an even look and you’re good to go. Whether you’re a lash newbie or a tried and true beauty buff, you can ...

As long as you’re applying mascara to your lashes properly and remembering to remove it daily, mascara shouldn't be very damaging to your eyelids. However, long term, if there’s unwanted ...