West Virginia's state motto is "Montani Semper Liberi," which is Latin for "Mountaineers are always free." A 2007 vote also established "Wild, Wonderful" as West Virginia's state slogan.

For nearly a century, the U.S. military has employed slogans to attract recruits. Today, such recruitment slogans are the creation of advertising professionals employed in independent advertising ...

Translating to “They shall not pass,” the slogan dates back to World ... trained in eastern France by French military ...