More than just a slogan, Semper Fi represents the loyalty ... Another source of confusion is that other branches of the military have their own mottos that are similar in some cases.

For nearly a century, the U.S. military has employed slogans to attract recruits. Today, such recruitment slogans are the creation of advertising professionals employed in independent advertising ...

Many boards bearing this slogan have come up in the border areas and the Indian Army is following with all diligence. Similarly, the same motto is believed in by Jawans and officers monitoring the ...