In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

As this year’s awards season heats up, the Academy Award that we’re most excited about has just been handed out to the great Curt O. Schaller. Congrats, Curt! Schaller is set to receive a Scientific ...

This has been an industry trend for several years now, and ARRI cameras often dominate the lists of preferred cameras from high-end cinematographers and working commercial DPs. However ...

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a significantly lower price ...

Every issue is packed with photo tips, kit reviews and inspiration ...

Entry level is, of course, relative when it comes to discussing ARRI cameras, but new flexible license options and lower-cost media mean the ALEXA 35 now starts at $49,800. ARRI is bidding to make its ...

MUNICH—ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. The ...

Making its Alexa 35 camera system more accessible for a wider range of users and production types, ARRI introduced a new entry model and flexible licenses. The existing camera, with all its ...

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be known as ALEXA 35 Premium, the lower-priced ALEXA 35 Base is distinguished by ...

Arri has long been synonymous with the best in cinema technology, and its cameras are the gold standard in Hollywood and beyond. The Arri Alexa 35, released in 2022, took the mantle from the ...