Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

In a previous column, I cited an example of how the American ketchup brand Heinz effectively applied a design strategy to a ...

The Windows logo of Microsoft has drastically changed from the time when it was first launched in 1985. With time, it has ...