ASICS’ sportstyle sneakers, including runners like the Gel 1130 and the Kayano 14, have been on a tear for the last couple of years. Where did the hype around these Y2K running sneakers come from?

creating new styles and the Asics SportStyle umbrella. The first offering, the UB1-S Gel-Kayano 14, was a modified take on a running shoe, with updated colours and elongated elements. Now the ...

Asics North America wrapped up fiscal 2024 on a high note, delivering its second straight year of profit. According to the Japanese sportswear company, net sales in North America increased 17.8 ...

In terms of categories, ASICS saw substantial progress from SportStyle and Onitsuka Tiger, both of which act as the company’s “second pillar of business” after Performance Running.

As for the popular Sportstyle category, Asics noted that it remained “red hot” in the final quarter of 2024, generating triple-digit revenue growth against the same period in 2023. Following ...