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By the time the Clarks sold Baby Einstein to Disney in 2001, sales had climbed to more than $17 million. Then in 2007, the Journal of Pediatrics published a study by three UW researchers: ...
In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books.
For every hour a day that babies 8 to 16 months old were shown such popular series as “Brainy Baby” or “Baby Einstein,” they knew six to eight fewer words than other children, the study found.
(See the top 10 children’s books of 2008.) It’s not the first blow to baby videos, and likely won’t be the last. Mounting evidence suggests that passive screen sucking not only doesn’t ...
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