During a scene in the movie when Jason Momoa's character in "A Minecraft Movie" has to fight against the "chicken jockey," or a baby zombie from "Minecraft" saddling a chicken, fans have been yelling the phrase in theaters in sync with Black's character.

Moviegoers have reported rather rowdy experiences at screenings, with fans singing and chanting along with the characters, especially with this scene. We've seen stories of spontaneous applause, kids chanting "Chicken Jockey!" and makeshift cosplay. But it's only escalated from there.

Minecraft” the game debuted in 2009. Spontaneous behavior in movie theaters has been around longer than that, though.

A Minecraft Movie is a massive hit, but when it comes to the cross-pollination of gaming and advertising, it still feels like the cable business of the early 1980s.

After a record-breaking weekend at the box office, the film “Minecraft" is going viral for what’s happening off-screen at some theaters. Videos across the internet show audiences going absolutely wild when Jack Black’s character says,

It looks like A Minecraft Movie viewings are getting a little out of hand, as on top of throwing popcorn and toilet roll, one fan went as far as to bring a live chicken to the movie theater. The footage of the incident,

Following the record-breaking opening weekend for “A Minecraft Movie,” a new slate of blockbusters and indie films are hoping to drum up excitement in April about what 2025 has to offer in the cinema landscape.