PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"One of my favorite lip tips is to overdraw the cupid's bow just a little—it always takes a few years off," says makeup artist Ash K Holm. "I recommend using a long-wear lip liner. This one ...

In the ever-evolving world of beauty, concealer stands as a timeless staple, a secret weapon wielded by makeup artists and ...

Even more, he pioneered the sculpted contour that defined a decade of red-carpet looks and helped launch the world of YouTube ...

Choosing the right makeup does not always include high-end products and purchasing cliché brands, but it starts with opting ...

In fact, you probably have everything you need in your makeup kit already. Rather than just wing it, we've gathered tips from some pro makeup artists to give you a foundation to create your own ...

I wear makeup pretty much daily, and I’m no stranger to the temptation of crawling into bed after a long day without bothering to take it off. But I’m also militant about dragging myself to ...

The beauty of these new formulas that get the effect? They have the moisturizing properties of a traditional balm with the lacquer-like finish of a gloss. A fully lined look is popular because it ...

Taylor Swift is always on the mind, especially when it comes to her makeup. When the pop icon hits the stage, to the moment she finishes singing “Karma,” her signature red lip and eyeliner are ...