Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...