For example, branding and identity contexts favored bold Sans-Serif fonts, while booklets and pamphlets often paired light Serif fonts. Sans-Serif fonts were predominantly paired with other Sans ...
Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.
Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.