BOSTON (AP) -- It was only fitting the Boston Red Sox unveiled their new "Hanging Sox" logo as they appeared to await word from prize free agent Mark Teixeira on the night the winter meetings closed.

But this is one case where that was definitely a good thing. The current Boston Red Sox logo design is almost comically literal: it's a pair of red socks. But when you're named after an item of ...

The Red Sox are the latest Boston sports team to take advantage of new branding opportunities at a time when professional sports leagues have been adding corporate logos on players’ jerseys for ...

The Bruins wear a patch bearing the Rapid7 logo. John Hancock’s presence on the Boston sports scene is rapidly disappearing. Soon after the Red Sox season ended Oct. 5, its electrified sign came ...