BRENTFORD were hoping their new badge would create a buzz – but ended up receiving stinging criticism from fans. The Championship outfit revealed an updated bee logo to be used from the 2017-… ...

The London club have decided to change their badge from the 2017-18 season onwards, and Brentford have claimed it is to help the club be more recognisable in the digital age.

Before Brentford’s 2-0 victory over Arsenal on the opening day of the 2021-22 season, manager Thomas Frank made a direct reference to the club’s badge and nickname and what they represent.

Brentford have opted for a dark green colour for their third kit, featuring a pattern design on the sleeves that "takes inspiration from the familiar architecture of Gtech Community Stadium".