Bryce James signed a deal with Taco Bell in May 2024. The partnership was part of a promotional campaign that featured both Bryce and his older brother, Bronny James. As per his official Instagram ...

Michigan Wolverines freshman quarterback Bryce Underwood ... This story shows how NIL can be used for acts of kindness and the importance of relationships in young college football players lives ...

Underwood used his NIL (Name, Image and Likeness) deal with Michigan based Feldman Chevrolet to arrange for a new Chevy SUV ...

Michigan freshman quarterback Bryce Underwood, the No. 1 overall recruit in the 2025 class, put one of his NIL deals to good use ahead of his debut college football season. Underwood, a product of ...