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Inside the Pepsi competition that killed five people and almost cost them $32 billionWhile lots of people accepted the $20, which cost Pepsi about $10 million ... the riots and protests stopped even though ...
The 2nd Circuit overturned Schofield's order in 2022. Pepsi convinced Schofield to throw out the case last year in light of the appeals court's decision. The judge said Rise's trademark rights ...
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
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