Xiaohongshu, which has been described as China’s answer to Instagram, allows users to post photos, videos and text and is known for its female-heavy user base.

BEIJING (Reuters) -Chinese social media app RedNote has been thrust into the limelight after more than half a million TikTok users recently joined the platform in protest against a likely imminent ban on the short video app in the United States.

After the U.S. government threatened to ban TikTok, American users discovered an unlikely haven: Xiaohongshu, a Chinese social media app.