Even Santa needs a Coca-Cola, the “pause that refreshes,” while he’s hard at work preparing all those toys for Christmas. The ...

An idea so simple we're embarrassed we didn't think of it before. We have investigated similar vintage Christmas ads in the past. For example, we looked at a 1947 advertisement for Arrow Shirts ...

The furore led the company to edit the clip and issue an apology. “We have removed a scene from our Christmas ad of a photo journalist stepping out of a helicopter," they said. "We would never ...

The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”. The Entertainer has ...

Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep ...

The team here at Mediaocean have tracked hero Christmas ads from major British brands over the last decade, scoring them on a scale from pure product to pure emotion to understand where and how ...

Christmas adverts have long been a staple of British festive culture. Who can forget those early John Lewis ads, which reduced us all to tears from the comfort of our sofas? Or the arrival of the Coca ...

“A feast of ads earned ‘Christmas Cracker’ status - a distinction for campaigns that captivate emotionally and forge a strong connection with their brand. “While it might seem obvious that ...

System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as ...