It’s the issue of cigarette butt litter. “Cigarettes are the single largest of any littered item in the U.S., it is number one,” David Forsell, the senior VP for Keep America Beautiful ...

MELAKA: Cigarette butts were the most common form of litter found along the Pantai Puteri recreational beach at Tanjung Kling here, says a Southern Waste Management (Environment) official.

This paper aims to show how a change in messaging and creative approach helped Keep Britain Tidy achieve better results in tackling an entrenched, damaging and costly behaviour: the littering of ...