In contrast, sans-serif fonts emerged as a more modern, minimalist alternative, often associated with the clean aesthetic of 20th-century design movements. It's always dangerous to oversimplify ...

PT Sans was designed by Alexandra Korolkova ... That usually means going for a clean serif font, but the particular company’s identity will also influence the choice. You'll normally want ...

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.