Look around you. Chances are, there’s a BiC Cristal ballpoint pen among your odds and ends. Since 1950, it has far outsold the Rubik’s Cube and even the iPhone, and yet, it’s one of the most ...

Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO ...