U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...

The cola wars still haven't ended, and restaurants only serve either Pepsi or Coca-Cola, never both. Here are the fast-food ...

For decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending machine allegiances. Coke was classic, Pepsi was cool — and both were ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

It’s the summer of 2025, the season of high-budget cola marketing. Giants Coca-Cola and Pepsi together have a war chest of Rs 2,500 crore, as per industry estimates, marketing their brands ...

Coca-Cola is the undisputed ... of writing a letter to Pepsi under the pseudonym “Dirk” in which they demanded an initial payment of $10,000 (Rs 8603053) for Coke’s internal documents ...

Coke Zero, Sprite Zero and Pepsi No-Sugar. According to market insiders, this is the first time that either Pepsi or Coca-Cola has introduced such low-priced packs of their sugar-free drinks.