echoes of the cola wars reigniting are reverberating across the advertising and marketing industry. Take a look: The campaign’s tagline—"Pepsi Anytime"—is like a direct rebuttal to Coke’s ...
Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...
Pepsi was the winner, and a long-running ad campaign was born. The top-selling non-alcoholic drinks worldwide in 2024 were: Coca-Cola was up over 17% while PepsiCo was down over 7% during the ...
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Pepsi Zero Sugar vs. Coke Zero Sugar: Here’s the DifferenceThe ’70s ad campaign was a hit ... Pepsi Zero, our 2025 take on the Pepsi Challenge. Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste different.
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It turns out 62% preferred Coke to Pepsi. And while 100% of drinkers ... Produced by Will Wei Follow BI VIDEO: On Facebook More from Advertising The "Pepsi Challenge" was a legendary marketing ...
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