Coors Light and other beers, and company officials say that part of the business isn't changing. But they acknowledge the company is taking nonalcoholic, or “non-alc” in their lingo ...

marketing and selling to support Molson Coors' growth in premium beer and its diversification efforts in energy drinks and mixers in the new non-alcoholic beverage category over the next 10 years.

And to showcase that point, Coors Light hired three prominent voice actors to read the beer ad in an ice cold tank that was ...

to Coors Edge, to Molson Excel—but we’re working to build an even stronger portfolio of non-alcoholic beers, just as we did with our traditional beers. For a long time, if a customer wanted an alcohol ...

For the bar’s 52nd birthday month — April — Laura is adding Coors Banquet and Coors Light to ... the non-alcoholic version, which still makes Tom laugh — and the beer rep got the trip ...

That's why this season, Coors Light ... expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages ...