Follow Us Much like Nike’s lifetime agreements with Michael Jordan and LeBron James, Under Armour is counting on Curry to remain deeply involved in shaping his brand long after his time on the ...

However, this story could have been very different if Nike hadn’t made a series of errors during the negotiation to keep Curry under their wing. During his college years at Davidson College ...

That honor belongs to the time when Harrison was an executive at Nike back in 2013, who was responsible for pitching a young Steph Curry on signing with the shoe brand. The details of that ...