At the same time, Warner Bros Discovery CEO David Zaslav has a Superman promotional blitzkrieg in the works, one similar to what the studio executed with Barbie across various silos of the conglom ...

Warner Bros. seems to be placing an inordinate amount of pressure on James Gunn's Superman, which is detrimental to the DC ...

Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.

Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global, multi-year licensing agreement utilizing DC’s ...

Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing DC’s entire library. Through the partnership, Mattel is awarded the ...

Upper Deck has launched DC Annual, its first trading card set under a new agreement with Warner Bros. Discovery Global Consumer Products. DC Annual will focus on highlights of the past year and ...

Warner Bros. is offering guests a one-day, Superman-themed tour of its Burbank studio on April 18 in celebration of Superman ...