Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

American Girl Doll is collaborating with Disney on a new collection! New Disney American Girl Doll options are coming with ...

Winning back the contract to produce Disney’s princesses dolls was the start of “patching up its toy business”, but the American company is hoping for greater success by finding “expansion ...