Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

American Girl Doll is collaborating with Disney on a new collection! New Disney American Girl Doll options are coming with ...

Princesses have long stood as one of the most storied figures in the world, as commonplace in fairytales and mythology as ...

On a recent Monday morning, Alexandria Schindler could be found furiously coloring Disney books at the kitchen table and meticulously arranging ...

Winning back the contract to produce Disney’s princesses dolls was the start of “patching up its toy business”, but the American company is hoping for greater success by finding “expansion ...